Sales & partnerships
Earn attention before asking for it.
Reach a small group of important prospects with a relevant letter and useful object.
Written byRahul Chauhan
Published
A short personal letter and one highly relevant object prepared for a carefully researched prospect.
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The whole idea in one minute.
Use when a high-value conversation deserves more care than another automated email.
A short personal letter with a relevant object or printed idea for a carefully chosen list.
Recipient and company context
Judge the outreach by how well it fits the person and the moment, not by how many packages you send.
01 · When to send it
Use this when the moment is real and specific.
Use when a high-value conversation deserves more care than another automated email.
Use a specific event, contribution, or change.
A short personal letter with a relevant object or printed idea for a carefully chosen list.
Judge the outreach by how well it fits the person and the moment, not by how many packages you send.
02 · What to send
Keep the package focused on one idea.
A short personal letter with a relevant object or printed idea for a carefully chosen list.
The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.
Selective outreach explainer
Relevance filter showing why this person, why this moment, why this object, and what to ask next.
03 · Make it personal
Change only what matters to this person.
Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:
04 · How Nudge handles it
We keep every person and every package matched.
For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.
Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.
05 · What success looks like
The person understands why you chose them.
Judge the outreach by how well it fits the person and the moment, not by how many packages you send.
Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.