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All use cases

Mark the responsibility behind the new title.

Celebrate progression while making the leadership trust and next chapter explicit.

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Start here

The whole idea in one minute.

Send it when

Send when a promotion becomes official, aligned with the internal announcement and manager conversation.

Send this

A leadership letter that names the progression, paired with a durable desk or work object.

Make this personal

Previous and new role

A good result

The employee receives a physical record of trust, not only a title change in the HR system.

01 · When to send it

Use this when the moment is real and specific.

Send when a promotion becomes official, aligned with the internal announcement and manager conversation.

One recipientOne checked record
01Previous and new role02Strength that earned the progression03Leader message and effective date

02 · What to send

Keep the package focused on one idea.

A leadership letter that names the progression, paired with a durable desk or work object.

The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.

Supporting visual brief

Promotion explainer

Responsibility ladder showing what the person proved, what changes now, and what support comes next.

4:3 landscapeuse-cases/promotion-celebration/support

03 · Make it personal

Change only what matters to this person.

Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:

Keep consistentChange for the person

Core idea

Previous and new role

Approved format

Strength that earned the progression

Quality check

Leader message and effective date

04 · How Nudge handles it

We keep every person and every package matched.

For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.

Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.

01Tell us the moment02Add personal details03Approve the proof04Make the items05Match each package06Track delivery

05 · What success looks like

The person understands why you chose them.

The employee receives a physical record of trust, not only a title change in the HR system.

Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.