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All use cases

Introduce new leadership with context and care.

Give the team a clear account of what changes, what continues, and who now carries responsibility.

ShareX

Start here

The whole idea in one minute.

Send it when

Send alongside the formal transition communication, after reporting lines and immediate next steps are confirmed.

Send this

A signed leadership letter with a short transition brief for the people most directly affected.

Make this personal

Team or office impact

A good result

Employees understand what changes in their work, what stays the same, and who they should speak to.

01 · When to send it

Use this when the moment is real and specific.

Send alongside the formal transition communication, after reporting lines and immediate next steps are confirmed.

QuestionSimple answer
Who is it for?A person tied to this exact moment
What should they understand?Answer three questions clearly: What changes? What stays the same? Who is responsible now?
What should arrive?A signed leadership letter with a short transition brief for the people most directly affected.

02 · What to send

Keep the package focused on one idea.

A signed leadership letter with a short transition brief for the people most directly affected.

The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.

Supporting visual brief

Leadership transition explainer

Split graphic: what changes, what stays the same, who owns what, and the first team meeting.

16:9 landscapeuse-cases/leadership-transition/support

03 · Make it personal

Change only what matters to this person.

Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:

Keep consistentChange for the person

Core idea

Team or office impact

Approved format

Incoming and outgoing leader messages

Quality check

Immediate next meeting or action

04 · How Nudge handles it

We keep every person and every package matched.

For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.

Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.

01Tell us the moment02Add personal details03Approve the proof04Make the items05Match each package06Track delivery

05 · What success looks like

The person understands why you chose them.

Employees understand what changes in their work, what stays the same, and who they should speak to.

Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.