Sales & partnerships
Give every launch partner the same clear starting point.
Coordinate narrative, assets, responsibilities, and recognition across the people carrying a launch.
Written byRahul Chauhan
Published
A launch letter, approved message card, short launch guide, and campaign object prepared for one partner.
use-cases/launch-partner-kit/heroStart here
The whole idea in one minute.
Send before the public launch, once messaging, dates, assets, and partner responsibilities are approved.
A launch letter, short launch guide, and optional product or campaign object for the working team.
Partner role and market
Partners enter launch week aligned, equipped, and recognised for their role.
01 · When to send it
Use this when the moment is real and specific.
Send before the public launch, once messaging, dates, assets, and partner responsibilities are approved.
02 · What to send
Keep the package focused on one idea.
A launch letter, short launch guide, and optional product or campaign object for the working team.
The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.
Launch partners explainer
Shared-truth hub connecting launch date, message, assets, partner role, owner, and support channel.
03 · Make it personal
Change only what matters to this person.
Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:
04 · How Nudge handles it
We keep every person and every package matched.
For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.
Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.
05 · What success looks like
The person understands why you chose them.
Partners enter launch week aligned, equipped, and recognised for their role.
Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.