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All use cases

Name the contribution that actually mattered.

Recognise specific work with a leadership letter and an appropriate gift instead of a generic award.

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The whole idea in one minute.

Send it when

Send after an employee or team makes an important contribution whose value is understood by leadership.

Send this

A letter naming the contribution, paired with a useful or commemorative gift selected for the recipient.

Make this personal

The work or project being recognised

A good result

The employee understands why their work was seen and valued.

01 · When to send it

Use this when the moment is real and specific.

Send after an employee or team makes an important contribution whose value is understood by leadership.

Easy to ignoreWorth keeping

One message for everyone

The work or project being recognised

A gift with no explanation

A letter that explains why it was sent

One untracked shipment

One checked record for each person

02 · What to send

Keep the package focused on one idea.

A letter naming the contribution, paired with a useful or commemorative gift selected for the recipient.

The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.

Supporting visual brief

Employee recognition explainer

Contribution-to-impact graphic linking the person’s work, team result, customer result, and leadership note.

3:2 landscapeuse-cases/employee-recognition/support

03 · Make it personal

Change only what matters to this person.

Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:

Keep consistentChange for the person

Core idea

The work or project being recognised

Approved format

The leader’s message and signature

Quality check

A gift that fits the person’s preference

04 · How Nudge handles it

We keep every person and every package matched.

For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.

Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.

01Tell us the moment02Add personal details03Approve the proof04Make the items05Match each package06Track delivery

05 · What success looks like

The person understands why you chose them.

The employee understands why their work was seen and valued.

Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.