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All use cases

Mark the work behind the win.

Celebrate the people who made a launch, partnership, or transaction possible.

ShareX

Start here

The whole idea in one minute.

Send it when

Use when contributors across companies, roles, or cities should be thanked together.

Send this

A coordinated letter and gift with a personal contribution line for each recipient.

Make this personal

The person’s role in the result

A good result

One shared celebration still recognises each person’s part in the result.

01 · When to send it

Use this when the moment is real and specific.

Use when contributors across companies, roles, or cities should be thanked together.

What makes it workRelevance, not volume
Right timing92
Specific message74
Useful object81
Clear next step84

02 · What to send

Keep the package focused on one idea.

A coordinated letter and gift with a personal contribution line for each recipient.

The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.

Supporting visual brief

Deal celebration explainer

Contributor map showing the shared win and the distinct role played by each recipient.

3:2 landscapeuse-cases/deal-celebration/support

03 · Make it personal

Change only what matters to this person.

Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:

Personal detail 1The person’s role in the result
Personal detail 2The right message for their company or team
Personal detail 3Their individual delivery address

04 · How Nudge handles it

We keep every person and every package matched.

For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.

Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.

01Tell us the moment02Add personal details03Approve the proof04Make the items05Match each package06Track delivery

05 · What success looks like

The person understands why you chose them.

One shared celebration still recognises each person’s part in the result.

Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.