Events & communities
Give new members a clear place to begin.
Translate the values, norms, and useful paths of a community into a considered first touchpoint.
Written byRahul Chauhan
Published
A new-member letter with a short community guide, chapter card, and small symbol of participation.
use-cases/community-welcome/heroStart here
The whole idea in one minute.
Send after membership is confirmed and before the first expected participation moment.
A welcome letter, short community guide, and optional symbol or tool connected to taking part.
Member name and joining context
New members understand how to participate and who can help them do it.
01 · When to send it
Use this when the moment is real and specific.
Send after membership is confirmed and before the first expected participation moment.
02 · What to send
Keep the package focused on one idea.
A welcome letter, short community guide, and optional symbol or tool connected to taking part.
The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.
Community welcome explainer
Participation map showing the first contact, first event, first contribution, and who can help.
03 · Make it personal
Change only what matters to this person.
Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:
04 · How Nudge handles it
We keep every person and every package matched.
For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.
Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.
05 · What success looks like
The person understands why you chose them.
New members understand how to participate and who can help them do it.
Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.