Client relationships
Start a new client relationship with clarity.
Welcome the people, explain the working rhythm, and make the first important interaction feel prepared.
Written byRahul Chauhan
Published
Start here
The whole idea in one minute.
Send after the agreement is signed and before the first important working session, while expectations are still being formed.
A welcome letter, a short working guide, and an optional useful desk gift for the core client team.
The client’s goals and the work you will do
The client knows who is involved, what happens next, and what working together will feel like.
01 · When to send it
Use this when the moment is real and specific.
Send after the agreement is signed and before the first important working session, while expectations are still being formed.
One message for everyone
The client’s goals and the work you will do
A gift with no explanation
A letter that explains why it was sent
One untracked shipment
One checked record for each person
02 · What to send
Keep the package focused on one idea.
A welcome letter, a short working guide, and an optional useful desk gift for the core client team.
The letter says why you are sending it. The gift supports that message. If an item does not help the person understand or remember the moment, leave it out.
03 · Make it personal
Change only what matters to this person.
Keep the main idea and quality consistent. Change these details so the send is accurate for the person receiving it:
- 01The client’s goals and the work you will do
- 02The people they will work with
- 03The correct office and delivery details
04 · How Nudge handles it
We keep every person and every package matched.
For each person, we keep one checklist with their name, message, gift, address, approval, and delivery status.
Nothing is printed or packed until you approve it. Before shipping, we check that the right letter and gift are going to the right person.
05 · What success looks like
The person understands why you chose them.
The client knows who is involved, what happens next, and what working together will feel like.
Do not judge this only by the number of packages sent. Check that the right person received the right message, in the right form, at the right time.